‘Killer awoke before dawn, and he puts his boots on’, this famous line from one Jim Morrison song can just be the right way to describe the rise of animation as a visual strategy for web UX design. Don’t scream over it, we know animation has always been there. But, earlier in web design they mostly served a peripheral purpose and now suddenly they took over other visual elements.
To tell in the way of Jim, the silent killer trend of web design is wide awoke and is all ready to unleash its hegemony over UX design. Question is, are you ready for it? Do you know how to use animation effectively to give your website UX a facelift? Even if you know a thing or two about animation in web UX design, this introduction to 5 killer uses of animation will help you. So, should we continue?
1. Animation To Show Page Loading Progress
At a time literally dominated by the digital interface at every sphere of life, do we have the spirit to wait? Oh no, even if our busy and hyperactive bearing is mostly pretension, no one can disagree about the inherent restlessness in people these days. How can you expect your audience to be different? Yes, you cannot and that is why when anything loads, or progress on your website you need to inform users. There is no better way to inform them about the page loading progress than with a cool animation. Users like it and that is why it became a universal standard. Do not show your users a blank page, it is outwardly offensive now.
2. Use In Parallax Scrolling
Parallax scrolling as a web UI has become particularly popular because of the storytelling effect. Using eye candy graphics and animated characters to tell about your brand while the background image moves have made many websites stand out in look, feel and usability. Animation can give your parallax scrolling website an attractive and intuitive look if you can tell your story around a product, service or brand perfectly.
GIFs can be described as an animated effect if not animation in the traditional sense. A subtle animated movement repeated within an image to tell something, describe something or just to make a visual appeal. That is GIFs. This new animated effect used widely across web interfaces can be a great way to tell your tale.
4. Animation For Page Navigation
Good navigation is a criterion for quality website UX. You can boost navigation with the easy contextual drop-down menu, hovering effect, sidebar floating menu and flatter hamburger menu. While experiments will continue in making the menu useful and intuitive, a little use of animation in directing the user every now and then can really be rewarding. The animation in navigation can almost create an invaluable conversation effect.
5. Animation In Contact Forms And Landing Pages
At the end of the day, you need business conversion from traffic and for that reason, your landing pages and contact forms should be capable of generating enough leads. Well, this sounds easy but is actually often the hardest thing to materialize. You can make your UX more conversational in these areas with subtle and intuitive animation.