Digital Business Spotlight: Importance Of Mobile Apps In Driving Transformations

To stay ahead of the digital curve, it has become essential for businesses to have an agile, dynamic, continuously evolving ecosystem that can boost its overall operating and financial performance.

Here are few reasons why mobile apps will continue to remain as the dominant interface of the future –

  • Without apps, today’s businesses cannot create a strong foothold in the increasingly complex future that it poses namely, multi-device and cross-platform deployment technologies.
  • Much of the benefits of being Digital and the Internet of Things (IoT) – such as gathering performance data from sensors, applying data and using analytics – will be lost deprived of apps.
  • Companies that are going to remain profitable are the ones who are likely to use the most pervasive types of apps, i.e. addressing – productivity, operational, management and customer facing issues.
  • Lastly, mobile apps will continue to grow in importance as customers increasingly demand to access business services via apps.

Crucial Steps to Ensuring a Successful Mobile Application Adoption

Mobile Application Adoption

To successfully adapt to the mobile revolution, it needs some careful thought and consideration. Here are a few important parameters to ensure a smooth transition:

  1. Reliable and consistent performance:

As smartphone and tab users become more familiar, and reliant on, apps and websites, research shows their expectations regarding performance increase. If the expectations are not satisfying, they quickly look for an alternative and go elsewhere.

The bottom line is that organizations need to bring a reliable and consistent mobile experience to nurture and shield vital mobile device revenue flow and customer interactions, even under the most demanding situations.

Key: Ensure the necessary depth of application intelligence in real-time so that any problem can be anticipated and quickly resolved.

  1. Security of Enterprise Data Used/Accessed:

The usage of mobile apps is complicated by the variety of platforms and operating versions making it difficult for security teams to adapt consistent policy and enforcement rules across devices.

The new security perimeter includes users, devices and date where the gateway is no longer the main point of control.

Key: Enterprises need to define to boundary of network perimeters, including the use of cloud storage and applications, access portals for partners and customers and employee collaboration on mobile and social networks. Gartner predicts at least 25% of enterprises will have their own app store by 2017, enabling organizations to provision multiple corporate applications for employees, customers and partners.

  1. A Positive User Experience:

An amazing display of the right-sized fonts with the perfect choice of colors and images may define a positive user interface but not the user experience.

User experience is a more collective term that includes the interface, application performance and the functions of the app.

A positive user interface stays the prime focus during the design phase of the app when strategic foundation of the application has already been laid.

Key: To build an app with a strong positive user experience, organization must focus exclusively on documenting requirements and object abstraction to the granular level. The app must be a perfect fit into the architecture of the organization.

  1. Access to real-time data from/to the cloud

Enterprise mobile apps are bound to connect and help users collaborate seamlessly through a number of variations such as time, distance and location. While this is seemingly a condition to be fulfilled for managing the mobile workforce, it has in fact been the strongest advocate in supplying the convenience of mobility.

With enterprise mobility influencing employee productivity and business agility, real time access to the cloud as well as internal systems becomes crucial.

Key: Mobile apps must be built to embrace enterprise mobility and yet not give up on security and compliance issues.

  1. A comprehensive testing program

The mobile app testing environment tackles a number of challenges like device/platform multiplicity, network connectivity options, short release cycles and complex testing tools; which may be cause of cost overruns and missed deadlines.

A comprehensive testing program for mobile applications must cover functional and non-functional testing to include all dimensions of the app within the budget.

Key: Organizations must maximize automation; engage network simulation tools along with traditional practices to ensure cost-effective yet efficient mobile testing strategy.

  1. Regular updates to functionality and feedback mechanisms

The mobile app environment is quite chaotic where reviewers pour in complaints minutes after releasing the app. Apart from bug fixing, regular updates to address performance and functionality concerns keep users engaged and happy.

Trends from the past suggest that regular updates can influence user loyalty, keep up with competition and is also crucial for app store optimization.

Key: There is no thumb rule that defines the timeline for mobile app updates. But remember, every update takes time for approval and stashing a bug fix to adding/removing a feature as well as updating the user interface can avoid waiting through multiple approval queues.

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