If you are not hiding on a deserted island or cave, it is very unlikely that you have not heard of Big Data. Moreover, everyone a little active over the web must have heard it being talked on social spaces and across too many sites. Even when you have the basic idea of what it is, you may not understand why it is being talked about so much by techies, businesses, and countless other people. So, we are here to tell you why it deserves to be talked of or better still, why you should pour your brain over it.
1. Overwhelming Volume Of Data And Technology To Harness It
In just a span of five years w have produced more data than all the data produced in the preceding century! Yes, you have heard it right. Such is the volume and pace that the growth of digital data has become. It happened due to the proliferation of mobile devices and digital interfaces. With the phenomenal rise of data volume, variety and growth, computing power also grown in performance, speed, storage capacity and analytical power. The emergence of cloud computing, superior data analytics and robust data storage technologies combined together made Big Data, a new data management, and analytics approach. So, Big Data encompasses all the latest digital technologies. How can one not talk about it?
2. Data Is Driving Efficiency
When most devices in our surroundings are increasingly getting connected with apps and interfaces, it is the contextual user data that would help in using these devices more effectively saving energy, time and attention. Same is true in the case of connected reality in workplaces. Enterprise mobility and wearable devices opened new vistas of data-driven insights and contextual addresses. So, digital data being subject to more connected interaction is actually driving efficiency. We are getting what we want at the right time and as per our preference.
3. Data-Driven Insights Are Driving Business Results
The biggest draw of Big Data analytics is the relevant business insights corresponding to market, customers, the web and social media. Thanks to Big Data analytics is pretty much in everywhere. Do you like to enhance your web traffic? Do you like to evaluate your social media presence? Or, do you like to increase retail store footfall? Big Data analytics is backing almost every digital and business platform today with data-driven insights about customers, business process, and sales.
4. Big Data Is Improving Lives
Big Data is not a business tool to offer insights about how to tap customers. It is a robust technology that can have huge social implications as well. There are various non-profit organizations working in the field of big data analytics for the betterment of life and lifestyle. Big Data analytics is actively being used to derive demographic insights about public health. Big Data analytics is being used to derive insights about potential security threats.
5. Big Data Is Evolving With New Technologies
Big Data is also evolving fast in scope, influence and new technologies. An array of innovations and high-tech developments in data software for managing unstructured data keep coming up. A vast expanse of burgeoning data fields from diverse unstructured sources like social media posts, messages, video, images, web contents, etc. are opening new ground of insights. New data storage and analytics tools like Hadoop, Spark, and NoSQL, are creating new vistas of opportunity for businesses to manage and manipulate data.