Let us begin with some statistics. Close to 50% of users decide to leave if the website fails to load in two seconds and less. Google is not happy with that even, it wants your site to load in less than half a second. Lastly, more than 55% of mobile web users leave a site if it takes more than 3 seconds of loading time.
What does all these statistics say? It says that loading speed matters as far as the user experience of your website is concerned. The question is what can you do to ensure optimum speed and performance for your website. Well, besides some well known and trusted measures like downsizing media files and caching solutions, we would recommend some effective tips to boost speed and performance of your website. Hey! The stunning look and great content are not enough for a web presence that Google loves. Understand this and do everything to boost loading speed.
Stripped-Of Clutter Free Design
A lot of elements need a lot of loading time and consequently slows down a website. So, you need to keep the necessary things and dump the rest. Ensure lighter pages with only necessary elements. From using hamburger drop-down menu to using white spaces around contents to renouncing heavy and unnecessary widgets and banners, there are multiple ways to reduce page load and boost speed.
Optimize Image Files
Images do a lot for your website design scheme and content, right? A great website design is literally unthinkable without images. You, me and everyone else knows that. But then, if image files are responsible for slowing the loading speed, what can you do? Well, first of all, you can compress the images and use appropriate versions in the HTML file. Secondly, if you are using a slideshow or a slider plugin, make sure you limit this to maximum one or two page. Lastly, always use a consistent dimension for images to help reduce load speed and consistency in look and feel.
Split Large Pages Into Several Ones
Small web pages load faster as they have fewer elements. On the other hand, large pages because of too many elements take too much time to load. So, instead of using large page split them into several pages and guide users with effective navigation. Particularly, always limit the length of the home page as it should open lightning fast.
Lazy Page Loading
What is lazy loading? Well, it refers to a loading technique that loads one-page item at a time to boost speed. When you scroll down the page below the fold elements get loaded. This reduces overload on loading a speed. Instead of loading the entire page it gradually loads as the user scrolls down.
Boost Server Response
Finally, it is inexplicably important to optimize server response time with some appropriate measures. First of all, utilize minimum server resources for each page. Secondly, always use a content delivery network or CDN and always give importance to caching. Thirdly, always ensure optimized server side software configuration and update the software as frequently as possible. Finally, make sure that your site gets most advanced server-side control panel support. cPanel and Plesk are widely recommended these days by most hosting providers.