We all know this simple thing. I mean, the way we react to different web pages at different times. Sometimes while searching for a simple piece of information you are provided with lot of unnecessary links and you just dump that page and go elsewhere. This is a common web experience for many of us. On the other hand, delightful browsing experience is not rare with many websites that makes your life easier by allowing you quick access to things that you are looking for.
So, basically the user interface (UI) and user experience (UX) boils down to the user reactions, either delight and engagement or frustration and quitting. It is your UI and UX design that can ensure a user to stay engaged on your pages. Did you think about the psychological impacts of your UI and UX design that can deliver positive reactions of users? If not, this is high time to take these concerns seriously.
The Approach Called ‘User Centric Design’
User centric design which is also dubbed as customer centric design has become the latest fad among web designers in their effort to make their websites more user friendly. This widely popular design approach basically puts the ease of user as the foremost consideration ahead of all other aspects. For example, according to the user centric design the layout of a website will depend on predictive insights about the user preferences while using a similar website or web app. Obviously, when designing precisely to address the user needs it is important to know about the respective user audience and their preferences in depth.
Know Your Users
The obvious starting point for user centric design is knowing the users in all their preferences, priorities and constraints. You need to align design elements and prioritise design aspects as per the user needs. Knowing your audience from the way they interact with your website requires considering the following aspects. Ask these questions to get reply about user reactions with your website.
- What would be the reactions of the user with a particular design element
- What kind of repercussions will be triggered through the use of a colour?
- To what extent the website is easy to use?
- How faster a user can access what he needs from your website?
- Do your website has any visual clamour causing distractions to the users?
- How the Call to Action buttons really look compelling for the user to click?
Key UI & UX Design Approaches
So, the psychological influence of the UI and UX on user can make or break a website’s success in drawing and retaining traffic. For the web designers there are several time tested approaches to consider. While some design approaches focus on delivering functional ease, there are other others looking towards quick usability and there are still others who prioritise creative elements. A good design can either follow any of these approaches or can surmise a better balance combining them.
Functional UX: Functional UX represents the elements allowing optimum functional ease as part of the UX design. Some of the key functional UX elements include navigation, internal links and search function.
Creative UX: Creative UX basically represents the visual elements that in spite of not having direct implications on visitor’s interaction with website, can actually have a positive effect on the perceptions.
A good design is a combination of these two broad approaches focusing on functional ease and creative look and feel. When these two approaches are balanced within a web design they ensure optimum usability, ease of access and visual appeal.