According to a recent Gartner study, by the end of this year, 89% of marketing leaders will consider customer experience more important for staying competitive. Four years ago only 36% of marketers considered customer experience so crucial to stay competitive. This clearly shows that in a span of four years customer experience has gained more importance than ever before.
We have begun with the Gartner study while talking about the Sitecore’s latest release because customer experience played the central role in it. The all new Sitecore Commerce 8.1 offers tools that seasoned marketers like us will always find impressive. The tools it comes loaded with can make a big difference in customer experience and us, marketers can find them handy to stay ahead of the competition.
How come the advantages of this release so big for marketers? Sshh….before anyone knows, let me reveal some of the hidden powers of the new Sitecore Commerce 8.1.
Enhanced Customer Experiences With Context Marketing
Communicating with the customers do not happen without addressing them on a personal level. This is the reason why CMS are being dubbed by many as Customer Experience Platforms. It is bound to happen as the vast majority of brands and businesses consider customer experiences as the topmost priority in their value chain.
The new platform, more than anything else, impressed us by prioritizing customer context in marketing. Providing right information in the right time and place and to the right recipient, is the new mantra of contextual marketing that has been put to the priority by the Sitecore new release. To add value to this contextual marketing the platform has renewed focus on customer intelligence with customer analytics tools to obtain individual visitor data for targeting customers with highly personalized experiences.
Robust Scope Of Personalization
Marketers always envisioned knowing customer concerns and addressing them at a personal level. Because such an approach is practically full proof and hits the bull in the eye. Thanks to the evolving nature of tools and overall customer centric approach now we have more scope of personalizing our services than before. The robust scope of personalization is one of the most important reasons you can seriously consider upgrading to Sitecore 8.1.
In-session personalization allows delivering contents relevant and targeted for the individual visitors. The device detection tool automatically allows optimizing the content for the devices used by the visitors and the content can be further personalized by detecting visitor location through Geo-IP detection tool. The analytics tools allow visitor interaction data across the channels and accordingly they can be served with contextual contents.
Sitecore Commerce version 8.1 offers an array of powerful add-ons for extended functionalities. From add-ons for order and product catalog management to product search integration to shopping cart interaction to Print Experience Manager (PXM) for personalizing print documents in real time to Email Experience Manager (EXM) to tailor-make emails for customers, the new Sitecore upgrade can offer a whole array of tools to allow more integrated and personalized experience.
Simple To Use And Least Learning Curve
For most visitors getting things done in the easiest way determines their experience, especially in e-commerce platforms. Sitecore Commerce 8.0 offers a simple and extremely easy to use UI which is consistent and offers low learning curve for the developers.
All-round Customer Analytics
Finally, it is the analytics that keeps you up-to-date concerning the customer behavior and the trends. The new Sitecore upgrade is equipped with analytics that helps you keep up with evolving customer demands to come with effective marketing strategy. 360-degree customer analytics from the Sitecore 8.1 allows marketers offering an integrated experience enabling developers and marketing professionals to keep updated on customer interactions whether in real time or over a period of time.