Do you know 48% of revenues from mobile games are generated by less than 1% of mobile gamers? A recent statistics furnished by a Venture Beat study just revealed that. So, what does this prove? It says that most mobile games just do not make enough dime while just a few make the most.
Question is how mobile games can increase their earning? By scorching through the experiences and best practices of various games in the market, here we have come with 5 effective mobile game monetisation strategies that can keep your pocket always full.
1.Diversity And Segmentation
Now that the price for downloading the app is often free, your monetisation just cannot rely on the App Store price tag. Rather you need to diversify your monetisation tactics into various methods and segments. There are three major ways to build your revenue from a game. They are respectively as in-app purchase, premium upgrades, and revenue from running ads. Most successful mobile games can further stretch this to garner revenue through sponsorships, merchandise, and movies.
- Incentivising Ads
How can your running ads earn better revenue for you if they are not watched at all? Well, this is why a strategy like offering rewards and incentives for watching ads has become important. Players watching ads during breaks In the game play can be offered rewards like game points, power-ups, lives, level upgrades, etc. This is one way to retain game players as well besides pushing revenues.
Freemium is a popular monetization technique referring to the transition from Free to Premium category of apps. While offering the game free for users will let the players check the value of the game, the premium upgrade against a price tag can seem lucrative to them once they are ready for more. Upgrading to premium app can be linked to in-app purchase as well.
- Native Advertisements
Native ads became popular because responding to the game player or user situation they can match their typical look and feel. Most major platforms including Facebook, Twitter, Google, and Instagram offer native and custom ad tools to increase engagement. Native ads garner better response from gamers because they look as part of the app itself instead of advertisements.
- Feeder Game Apps
Feeder game apps offering a simple but addictive game play helps developers spread the brand awareness and make publicity of the game app. In-app purchases generally do not go well with these game apps as these games are simple. They can effectively help in taking new users on the company website or App Store page. A network of feeder apps can help increasing downloads and in turn download numbers. Do you have a game running without a push from Feeder apps? Try to build these little games and take on the opportunity.
Becoming successful in the mobile gaming world and ensuring stready revenue needs the game makers to go through the same charged-up competition that make gamers engaged and addicted to a game. This is why game developers and publishers need to diversify their monetisation strategy and need to capitalise on every element to push revenue growth. Obviously monetisation is not a lone process but it works best in combination with the smarter app development and promotion.