When increasing number of businesses are doing everything to secure a mobile presence for them with an enterprise app, in the coming years this is going to be the most contested area for mobile app development companies worldwide. If we take note of recent statistics, in 2015 as much as 60% of the companies and businesses took initiative to have a mobile app for them. The same statistics in the last year went up up to 73% while in the current year it is expected that 85% of businesses are going to have a mobile app representing their business or company.
So, while mobile apps are supposed to experience exponential growth for years to come, it is important for developers and development companies to remain competitive with excellence and outstanding output. If you are keen to know the important attributes that make an enterprise app successful, here we provide 5 mind blowing tips.
- Address Lower Attention Span
In the present era users normally hate to spend a lot of time reading large body of text or just trying to find some feature or content. They need everything quick and if possible in a quickly readable format. Moreover, with the web speed getting boost from latest technologies they are no longer in a mood to wait as long as a half a minute for an app to load. In one word to say, they are more restless and demanding than ever when it comes to getting things done at quick pace.
Does your app address this lower attention span typical of today’s mobile users? If not it is high time you make your app load faster, design your app in a way so that features can be quickly accessed, deliver contents that are readable at a glance and visual contents that never fail to impress at first look.
- Deploy Your Market Knowledge Into The Apps
As a business entity you have in-depth understanding of your business niche and typical trends, constraints and effective principles. Altogether these constitute your market knowledge and it plays vital role in making your app competitive and lucrative. To achieve this it is advisable to study other competitive apps in the niche and learn from the way they address their audience.
When you want your app stand out from others by virtue of your market knowledge and grasp over business statistics, human resource can play a vital role in that. It is important to get inputs from qualified professionals who can assess the chances and opportunities better. Lastly, make use of quality analytics tools to get insights about your app usability and respective pros and cons of the app.
- Drive Behind Realistic Objectives
As a business you should also pursue objectives for your app that are realistic and practical. Secondly, break apart the long term goals into interim goals for short term and substantiate with appropriate plans and steps. This holds true for all aspects of app marketing including user acquisition, retention, engagement, business conversion and appreciation from staff members and partners.
- Concurrent Testing
Those days are gone when an app used to be built and thereafter sent for testing process. Such funnelled process can be time consuming and counterproductive in more ways than one. These days, agile development supports concurrent testing of apps requiring no separate process but testing process that runs on alongside development.