Businesses these days are aware of the huge needs of getting accustomed with the digital reality and gadgets. Every sector has typical affinity with one or two technologies. This is why 3D printing proved invaluable for manufacturing sector prototypes. For fashion industry Blockchain holds the same kind of promise.
What is Blockchain?
In spite of being unearthed back in 2008 and being implemented in 2009, blockchain is still a technology that remained mostly misunderstood. People who still lack a proper understanding of the term, let us mention the Bitcoin technology which has been one of the early implementation of Blockchain technology. To define it clearly for all and sundry, it refers to the blocks of data that form chains. Any change in one blocks of data not necessarily may end up in a overall change except only the immediate blocks.
Blockchain And Fashion
Let us now have a look at the meeting point of Blockchain and fashion. According to experts, Blockchain really has untapped potential for fashion industry. Blockchain technology is mainly being used by top fashion brands as an anti-counterfeit measure.
Blockchain will also ensure customers interacting with their clothings just through their smartphone device screens. If as a fashion brand you are struggling to find enough traction, this technology by helping customers interact with their dresses and clothes on the smartphone device can just be ideal solution.
An Open Network With Great Security Features
Performing like an open and shared database Blockchain can literally revolutionize the way fashion products are browsed online and are bought. Blockchain allies huge volume of information to pass and get shared in relation to the user contexts. What makes Blockchain standout is that it can work without any central function or any operator. It works through a highly decentralized and distributed path with the provision of adding a variety of information in different scenarios along the way. Most important of all, such huge distribution of information through a decentralized network does not involve any security threat or compromising scenario in regard to data security. Just because the network is open for everyone’s view no single person can change it and all people can see anything being done with the information. Blockchain does not allow changing the information once it is added to it. This saves the data and the network from security threats.
Blockchain To Push The Barrier For Fashion
Blockchain is really credited to have the potential to push the horizon for new high tech adoption. Most popular crypto currencies like Bitcoin which has been devised based on Blockchain technology made it extremely easier to transact and put your bet on a fashion product. With Blockchain technology allowing real time interaction and usability testing of clothing and accessories possible the industry is continuing to experience more high tech transaction and user tractions.
Fashion as we know required to present uniqueness with its offerings. Every fashion item is unique in its own way. Customers want to get in touch with the story they can tell, whether it is about making, traditions or about the makers. So, each piece to present its uniqueness with their background story to the customers in a digital platform, a highly distributed network like Blockchain will be suitable. While customers like communicating with the garments when browsing them through a digital interface, a distributed network seems invaluable.