The horizon of Big Data is slowly encompassing almost every sphere of life. Already Big Data analytics has been successfully deployed in health care and education. We are not talking here of business analytics since they are the first adopters of Big Data. Well, can there anything that can truly be designated as crazy or insane about Big Data, I mean, at least concerning its utilization? Well, though the perspective of sanity varies, we can cite some examples that are really unthought-of. With the below-mentioned examples, all that we can say is that Big Data is insanely committed to making our life better.
1 . Less Emergency Room Trips = $4.5 Million Savings
Do you know, Big Data analytics helped to reduce the emergency room visits of caesarean patients by 10% in the US? Well, that translated into a net healthcare savings of $4.5 million. How through advanced data analytics this feat has been achieved? Well, simply through analyzing employee health insurance data various companies came upon the insights that many emergency patients could easily be facilitated and taken care of by urgent care centers. This finding prompted an effort to invoke employee awareness to opt for urgent care facilities instead of emergency if opting for the latter is not absolutely needed.
2. Parcel Service Saving Fuel Costs And Enhancing Efficiency
In U.S. major transporters and logistic companies are already adopting Big Data analytics to optimize efficiency. Now, United Parcel Service is making use of Big Data to determine the fastest delivery routes and thereby reduce fuel costs. The parcel vans are carrying sensors that are equipped to track speed, location, traffic condition etc. and send the collected data to the central hub. By analyzing this GPS collected data better and shorter routes are prescribed elevating efficiency and cutting fuel costs.
3. Fashion Business Getting The Push Of Big Data
No, you do not need to throw that eye-popping gesture, since Big Data cannot come with new fashion idea. Actually, data analytics is pushing the fashion business to grab trends and address what audience is actually waiting for. Fashion is the most unpredictable sort of business with a too hectic approach to new trends. Something that was hilariously popular can be considered among the detested lot the other day. Big Data analytics can now offer predictive insights about the upcoming trends and things that can turn out hot.
4. Big Data Can Backfire
Oh, that is something you never expected, right? Yes, Big Data can fire your guts out at times. There are certain instances when data analytics offered very gross predictive insights followed by wrong actions. Such imperfection can have a disastrous effect on health care and other crucial sectors. For instance, by promoting goods based on the recent purchase data some companies actually end up selling products to wrong hands. Where judgment and discretion play a crucial role, Big Data can often prove to be inept.
5. Combating Human Trafficking
Earlier we have come to know that Big Data analytics is being used by security agencies to deal with unpredictable security threats. Now, several organizations are using Big Data for an even nobler cause – combating human trafficking. By analyzing demographic and population data and case studies, data analytics is now helping to combat situations ripe for human trafficking.